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If you’re taking your business to a trade fair, you may have bought a load of promotional items to hand out at your booth. If you’re aiming to get a good return on investment from your promotional products, you should carefully think through your marketing strategy. Use your promotional products to create giveaways and free samples which are used to their fullest potential.
If you live in the area and are searching for promotional items, including merchandise, clothing you may like to contact RPA Hawaii. The company stocks a large selection of items that can be printed with your company’s branding and logo. Whether you’re looking for pens, magnets, clothing, or even mobile phone cases, the company has something for every type of business.
This article will look at how you can get the most out of your trade fair or festival experience. Don’t just scatter promotional items on a table; follow these five great steps to make your promotion a success!
Make People Earn the Free Gifts
Everybody likes to get something for free; however, your trade fair booth will be much more successful if people feel that they have done something to earn their freebie. Make people feel that they have accomplished something by running a competition, playing a game, or have a quiz for people to take part in.
Some unique and creative trade stalls booths even have ball games where people can win merchandise for scoring the most points. This technique works as people like interactive experiences, and many people are competitive and would like to compete with friends or colleges for freebies. Free gifts will feel more meaningful if they’ve done something to deserve it.
Care About the Things You’re Giving Away
It would help if you also made it seem like you care about your promotional items. Take time to choose the correct items for your business. Please select an item such as a pen, t-shirt, or water bottle and then display it well. Many booths throw their promotional products onto the table or leave them in a bowl for people to find. This gives out the wrong message.
Come up with a creative way to display and give out your gifts. Trade fair booths that are staffed by people who are good at engaging with the public are generally more successful. It’s a good idea to hand out your freebies, rather than just leaving them for people to find. This will allow you to talk to people about your business and tell them about your mission. Give your promotional items away in a way that opens the door to a conversation.
This technique works well as it will make your trade fair booth stand out from the competitors. People will walk past lots of booths on the day, so you’ll need to make your stall colorful and eye-catching so that it stands out. Engaging with the public will also mean that people are more likely to stop, and they will then be more likely to remember your business if you’re approachable and engaging.
Make your giveaways look great, as this will make all the difference to engagement. Make your free gifts look as if they are part of the display. They should be eye-catching and just as noticeable as the things you are selling.
If you’re offering people food samples, ensure you don’t end up with garbage or toothpicks lying around your booth, as this makes it look neglected. More people will visit booths that look clean and have a friendly face that looks approachable operating the stall.
Mix Your Giveaway with New Products
As well as having free promotional items, it’s a good idea to use the time to promote your new products or services. Freebies such as tote bags or pens will seem cooler if they’re paired with a new product that’s desirable and exciting.
If you’re selling food, let people sample your new products. They will then be more likely to tell friends and family about what you’re making. This will help to create a buzz around your new items.
Engage All 5 Senses
Allow people to engage all five of their senses. This is likely to involve having to come up with creative ways to give out your promotional products. For example, a candy company once created a booth that blew customized beach balls into the air with compressed air. The machine made a loud noise every now and again that was hard to ignore and attract customers. The movement of the balls also attracted people’s attention. They then gave out free candy to promote their business.
Why are you attending a trade fair?
Before deciding to go to a trade fair, you should ask yourself why you are attending; you shouldn’t go to the trade fair just to be there and give away free promotional products. It would help if you aimed to get a good return on your investment. Trade fairs can help you to attract new customers, show off what your company is about, and spread the word about your products or services.
Booths that have a free giveaway that’s engaging are generally more successful.
RPA Hawaii, Promotional items, Oahu
If you live in Oahu or the surrounding area and are searching for promotional items, including merchandise, clothing you may like to contact RPA Hawaii. The company stocks a large selection of items that can be printed with your company’s branding and logo. Whether you’re looking for pens, magnets, clothing, or even mobile phone cases, the company has something for every type of business.
Contact RPA Hawaii today to buy some promotional items for your next trade fair!