Photo By tomodaji at istock
In this economy, it can be very difficult for your company to stand out from the crowd. There are so many competitors that are offering similar products or services, and most consumers are being bombarded by ads on a daily basis. It’s very easy for your ads to also blend into the background.
Getting your company to stand out can be difficult. You can either spend a lot of time designing an ad and hoping that it’ll impress most consumers, or you can consider trying a different route. One very effective marketing campaign is to use promotional products. These campaigns can do very well, and since not a lot of people choose these campaigns, they can really help your company stand out.
If you’re thinking of trying a promotional campaign but are one the fence, here are 5 reasons why you should dive right in. If you’re not sure where to start, you’ll want to speak with a company like RPA Hawaii. We have decades and decades of experience in creating effective campaigns and can help you customize the products to your needs and budget.
#1. They Last
Promotional products are very popular in Hawaii because they last. Studies show that only about 20% of people will throw away any unwanted promotional product. The rest of the people will keep the promotional products around, which means that they’ll get a constant reminder of your company.
It’s not unusual for many people to think about your company years down the road when they see your promotional products again. Best of all, those who are visiting the recipient may see the products and learn about your company. The products may pique their interest and they may be more obliged to search up what your company does, and what your company sells. From there, you might get more sales.
#2. They’re Targeted
Unlike with TV ads and even an ad on a magazine, you can easily target the audience that receives the promotional products. With these products, you can give the products to a certain audience and know that they’ll be receptive to the company. For example, if you’re giving away clothing, you can customize the clothing to suit a specific demographic and audience.
Targeted-marketing has been known to increase brand awareness and sales. After a promotional event, many companies find that word of their company will have increased significantly for their target audience, which is the audience that is most likely to either buy their products or subscribe to their services. A targeted marketing campaign is a lot more effective, and you’ll be able to see more significant results, especially if you’re a small business owner.
#3. They’re Effective
Further studies show that promotional products draw up to 400% more referrals than just a review. On top of that, 85% of people who receive one of these products will likely do business with the company, and they’re also 2.5 times more likely to have a positive opinion of the product than any other marketing design and campaign. Their opinion of the company will also rise if the products are environmentally-friendly or if they’re interesting. You can do a lot with these products and don’t have to go with the regular route of simply adding your company’s logo onto a t-shirt or pen.
Furthermore, a lot of consumers will also have a favorable opinion of the company if the product is made in the USA. Fortunately, it’s surprisingly easy to find a company that produces locally-made products. You’ll not only improve your company’s image, but you’ll also be supporting a locally-owned business, so you know that your dollars are going right back into the economy.
This tells you that promotional products are incredibly effective and well worth the money. They’re able to raise brand awareness and also build brand identity. Think about what you want your brand to stand for and go with that!
#4. They’re Easy to Customize
No matter what you’re looking for, you’ll likely be able to get it with a little bit of customization. One of the best things about these products is that they are fairly easy to customize, and you can even get a designer to help you create a very unique product that stands out from the crowd. This will make your product stand out from other competitors.
If you want to customize your products, you should think about the type of customizations that will make the biggest difference. Depending on the type of product that you’ve chosen, there might be only so much that you can do.
#5. They’re Super Affordable
A lot of companies hesitate to purchase products for promotion because they’re afraid that they’ll be left with an astronomical bill. That couldn’t be further from the truth. The truth of the matter is that most promotional campaigns are actually fairly affordable. As you will be purchasing in bulk, you’ll get a surprisingly good deal on the products, even if you are going to be customizing it. Since the manufacturing company will already have your logo design after the first order, you’ll be able to continue to enjoy some really good prices afterward.
If you do the math, you might find that these promotional campaigns are actually a lot more affordable than advertising campaigns. You can easily spend tens of thousands of dollars on internet marketing campaigns.
Find the Right Type of Product for Your Company
If you’re looking for promotional products in Hawaii, find a company that offers a large selection of options. RPA Hawaii is a locally owned and operated company since 1984. Some of our more popular promotional products include key chains, cooler bags, bucket caps, coolers and hats. We can customize the products by adding your company’s logo and slogan.
For more information about the different types of products that we offer, give us at RPA Hawaii a call at 808-845-9399. You can also visit us at our office in Hawaii or contact us online.