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If you’re thinking of attending a trade fair, festival, or event to market your non-profit, you may be thinking about ordering some brand products. Using promotional products is a great marketing strategy, but before you get carried away and order loads of products, there are a few things you need to consider.
If you live in the area and are searching for brand products, including merchandise, clothing, and promotional products, you may like to contact RPA Hawaii. The company stocks a large selection of items that can be printed with your company’s branding and logo.
Brand products can be a marketer’s secret weapon. If you’re planning to host giveaways or offer incentives for signing up, choosing the right promotional product is a must. Let’s look at what promotional and brand items are and how you can use them for marketing your non-profit organization.
What are brand products?
Promotional products go by various other names, such as brand products, promotional items, or merchandise. You can choose from a large selection of products, including clothing such as caps and t-shirts and giveaway items such as mugs, magnets, pens, or tote bags. You may choose to give away small cheaper items or sell merchandise to your customers. Promotional items generally feature the organization’s branding, including logos, slogans, and colors commonly used by the business.
How promotional items can be used by a non-profit
It’s likely that your non-profit organization has used brand products in the past. The nonprofit sector is one of the top three promotional item buyers. Non-profits often use promotional products as part of their marketing strategy as giveaways and merchandise are proven to be a long-lasting and cost-effective way to promote the organization.
Promotional products are used to create community interest and generate awareness of the company. They may also be used to educate the public and even recruit volunteers or raise funds for the cause.
Marketing experts have developed some high-performing campaigns for non-profit organizations. It’s likely you would have heard of Livestrong and ‘Go Red For Women.’ These brand awareness promotions help create interest in the organization and raise funds that ultimately help save lives.
Social media giveaways
Smaller organizations can use promotional products as an effective marketing tool, and this is found to be more cost-effective than advertising on local radio or TV. Marketing has become increasingly digital in recent years, but people still appreciate receiving a gift or taking part in a giveaway. Giveaways can be conducted via social media, and this will allow your organization to reach a global audience.
Many people will change the channel when commercials come on. We are bombarded with advertising messages constantly, and it’s easy to ignore this. People are more likely to pay attention to a T-shirt that’s worn in public, especially if it has an interesting design. If done correctly, a giveaway can have a long-lasting and powerful effect.
Mailing promotional items
Many modern charities include a promotional product such as a coaster, card, or pen with their mailouts. People appreciate this, and many charities have found that it boosts their response rate.
Promotional items don’t need to be given away for free. Many people like to support nonprofits and will buy merchandise from a good cause. This makes brand products a great revenue stream for non-profit organizations. For example, Amnesty International has created an online store that allows people to buy clothing and accessories to support their cause.
Selling merchandise also works for businesses that are operating in the education and the arts sectors. These industries often rely on merchandise sales to supplement their income. For example, most universities or museums have an online store where people can buy branded items.
Many organizations find that merchandising also allows them to communicate with their target market on a deeper level. Merchandising and selling online may allow you to extend your reach and promote your business in ways you wouldn’t be able to do if you just focused on your local area.
Trade fairs and festivals
Attending a trade fair or festival can help you to gain a following and raise awareness of your non-profit. When choosing which promotional items to give out, you should find something that’s in keeping with your mission. Don’t just get a lot of random products printed. Instead, find something meaningful that your target market will love.
People appreciate free gifts more if they’ve had to do something to gain them. You may like to consider creating a game or quiz so that people can win your promotional products. If you have lots to give away, make sure it’s easy enough for most people to win. This will mean that your customers will feel that they have earned the products they receive.
Alternatively, you could have a giveaway or raffle for larger, more expensive items. Ensure that you care about the products you give away and ensure that your stall is well designed and the promotional items are nicely displayed.
RPA Hawaii, Brand products, Honolulu
If you live in Honolulu and are searching for brand products, including merchandise, clothing, and promotional products, you may like to contact RPA Hawaii. The company stocks a large selection of items that can be printed with your company’s branding and logo. You may like to add your company’s logo, a slogan, and branding to items that can be bought in bulk.
Promotional products include pens, clothing, and phone cases, which can be used in a giveaway or sold to promote your non-profit organization. RPA Hawaii can help you create good quality merchandising and promotional products for a reasonable price.
Contact RPA Hawaii today to find out how branded items can be used to help promote your business!