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A lot of research has gone into the best ways to promote a company and to improve a company’s overall image. Many studies have found that brand products are able to enhance the image of a company, especially if the product is environmentally friendly and made in the USA. These promotional products tend to last and will be a constant reminder of the company in question, making them a great investment.
If you’re thinking of trying out a new type of advertising campaign to draw attention to your business, you should consider distributing brand products. These products can be given to a target audience and can improve your customer’s impression of your company. In fact, a large majority of those who receive these products tend to do business with the company afterward.
The main question that many business owners have is where they should distribute these products. Although there are many possible suggestions, we’ll look at 5 of the most popular places below.
#1. In the Mailbox
If you’re not necessarily trying to target a very niche audience, you might want to consider a bulk mailing campaign. This involves sending promotional products to everyone in the nearby vicinity. For example, if you have a business in Honolulu, you’ll want to send promotional products to everyone who lives there. Or, if your business is quite small, you might want to mail promotional products to everyone who lives within a certain vicinity. It’s a great way to get your company’s name out there!
If you’re considering the option of bulk mailing brand products as a means of introducing your company to the community, you need to choose the products that you’ll mail out quite carefully. In particular, you’ll want to consider the shipping costs that are associated with mailing the products. At times, the shipping costs may surpass the cost of the product. To keep shipping costs low, many people will ship out small goods, like a themed pen or even a stress ball. Avoid bulky products that are difficult to mail out.
#2. Grand Openings
Grand openings are a great time to celebrate. Even if potential customers don’t make a purchase at your business just yet, you still want to make your business as memorable as possible, and the best way to do so is to give out brand products during this time.
Best of all, it’s easy to draw in a big crowd during a grand opening, and those who walk in your door are likely people who are interested in your service or product, so you will be able to distribute your brand products to a targeted audience that is likely to return.
#3. Holiday Gifts
One way to make your company stand out is to show your customers that you appreciate them. There aren’t that many opportunities to express your appreciation. Holidays are a great time. Go the extra mile to show your customers, your vendors, and even your business partners that you appreciate them by giving them brand products. You can even treat your employees as well!
Some popular products that are given during this time include personalized mugs and even bottle openers. You’ll be surprised at just how much these products can improve the relationship of your business with others in the community.
#4. Trade Shows
If you often get a booth at a trade show, you want to make sure that your booth stands out from the crowd. After all, there’s likely a lot of other businesses that sell similar products and services as you at the trade show. The best thing that you can do to stand out from the crowd is to give out brand products. These products can be a small reminder of your business. Best of all, they’re fairly easy to customize and make.
This is another way for you to reach a targeted audience. Those who attend the trade show are likely interested in what you have to offer, so giving them a reminder of your company can really help boost the number of sales that you get. In fact, you can even wear some of your own promotional products on you, so it’s easy for other companies and people to easily recognize you when you’re at the trade show. A popular promotional product nowadays is customized face masks or t-shirts.
Lastly, we have conferences. If you regularly attend conferences, you might want to consider bringing some brand products with you. These products can really help your company make a memorable impression. Best of all, it’s easy to bring a lot of brand products with you. You can simply toss them into your bag and give them to other people that you meet. It’s definitely a lot more memorable than simply handing out your business card.
One of the best ways to draw in a crowd at a conference is to get personalized USB drives or notepads. It’ll really help you stand out from the crowd. If you’re doing a presentation, you can even toss in stress balls or other types of promotional products into the crowd in order to keep people interested in your presentation. It’s a really fun way to liven up the crowd.
Learn More By Giving Us a Call
Do you own a business in Honolulu? Would you like to spread more awareness for your company? If so, you should consider purchasing promotional products for your company. There are a lot of companies that sell customized promotional products in Honolulu. RPA Hawaii is a locally-owned business that has been in operation since 1984. Needless to say, we have quite a lot of experience in customizing a wide range of promotional products for a lot of businesses. You can check out our portfolio to get a better idea of what we’ve already made.
For more information, give us a call at 808-845-9399. You can also contact us online, and we’ll get back to you as soon as possible.