Have you ever wondered how to give your company’s brand a boost while rewarding your existing customers for their loyalty? Brand products are the solution to these, and many other questions you may have related to the exposure and public visibility of your brand. In this article we will cover many of the most important aspects of brand products, and how you can use them to boost customer loyalty, while keeping you in the minds of the residents, allowing you to have a more ample reach among the demographic you seek to consume the products or services you offer. Read on to find out everything you need to know on this subject.
So, What Are We Talking About?
Brand products are a range of items that feature your brand in one form or another, whether it’s the name of your company, or your logo, or even both. Think about that awesome T-shirt with a certain hardware store’s name on it that you saw your handyman wearing yesterday. It probably created such an impression that next time you need something from a hardware store, you will probably remember that shirt and head their way, right? That is a brand product, and that is exactly how it’s supposed to work. Now think about a certain product, say, a coffee mug, with your name and logo on it. It will very likely create the same impression on somebody else, who will think about you the next time they require the type of products or services you offer. Pretty cool, isn’t it?
Of course, brand products are more than just T-shirts and coffee mugs. There is such a wide range of items that serve the same purpose, that you only have to figure out which ones represent your business in the best way. Returning to the previous example, a T-shirt is great for contractors, but maybe not so much for an accounting firm. This last one might fare better with items such as notepads, pens, and even calculators. Regardless of the type of business you run, at RPA Hawaii, we have the perfect brand products to give you the visibility you need.
What Should You Look for When Making Your Selection?
Before you choose all the brand products you can find, there are a few considerations you should keep in mind, including the following:
Quality matters – One of the main things you should look for in a product you will be handing out to current and potential customers is quality. We understand you might be on a tight budget, but you should never sacrifice the quality of the products you give away. People want something they can use more than once, and being able to use a good quality item with your brand printed onto it, will give them a good idea of what they can expect from your company. Think about it this way, when you purchase something that falls apart after using it only once, you will probably never use that brand again, right? The same stands true for those items you choose to give away to represent your brand. Good quality products indicate you offer good quality services. So, you should look for items that are of a good quality but stay within your budget.
Think about the people you want to reach – When considering the type of products you want to use, the first thing you have to keep in mind is the type of people you want to reach. These people are your demographic, and you should choose products that they can actually use. For example, if you own a plumbing business, your demographic is probably formed by homeowners within a certain age group. In this case, gifting them with a product they can use, such as pens, coffee mugs, refrigerator magnets, and even small calendars, will hit the spot perfectly. On the other hand, giving them something that is not useful will only ensure your product ends up in the trinket drawer where it will go unused and unnoticed until the day somebody decides to throw it in the trash because it takes up valuable space. So, before making your selection, think about the customers you want to attract, and focus on items that would be welcomed by them.
Keep your branding consistent – While using different colors and fonts may be fun, consistency is key. One of the things you want to achieve is loyalty and recognition, so use your brand’s colors on all the items you choose. Doing so will ensure people recognize your logo and colors no matter where they are. Using these types of products as a way to reward your existing customers is also a way for them to remember you simply by your colors and not just your name. Sometimes names are hard to remember, but color schemes and logos can be the decisive factor between a good referral or having to look up somebody else’s brand. No matter what products you choose to give out, keeping your branding consistent will go much further than playfully switching everything around just for the fun of it. After all, these products are designed to keep people talking about you, not forgetting who you are.
The importance of brand products to any company seeking to reward their customers for continued loyalty, while attracting a new group of potential customers, is immeasurable. At RPA Hawaii we know exactly how well the right brand products can work for your business, which is why we offer a wide range of items that can be personalized for your own brand in order to achieve a wider reach among potential customers, who will continue thinking about your company whether they require your products or services at that moment or not. So, when it comes to bringing your business to the front of people’s minds, at RPA Hawaii, we have the brand products you need to get the job done right. Don’t let potential customers forget you exist, give us a call and keep them talking about you today!
See our recent blog on this topic here.