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You could have amazing cooking skills and cook up some of the most delicious dishes in your city, but your restaurant can still fail if you don’t know how to promote it. A recent study from Ohio state university found that 60% of restaurants fail within the first three years. 80% will fail within the first five.
These statistics paint a very stark image of the industry. It’s very difficult to survive and to succeed. The reason for that could be that there’s not enough foot traffic in your location. The main issue is that there are not enough people that know about your restaurant.
Promotional products can actually make a huge difference. They could make your restaurant in Hawaii a household name. In this article, we’ll look at some different ideas that might help your restaurant stand out from its competitors.
#1. In-House Spices and Sauces
Do you have any amazing in-house spices or sauces? For example, Nando’s is known for its delicious Peri Peri sauce. If you also have a special in-house sauce or spice, you should really try marketing it in order to bring more attention to your restaurant.
You can do this by purchasing promotional products, like jars with the logo of your company on it. You can start off by giving some of these in-house spices and sauces away to your patrons. It’s a really good way to remind them of your restaurant. If they ever reach for your in-house sauces or spices when they’re cooking, they’ll be reminded of the delicious meal that they had at your restaurant, and they might want to make a reservation as soon as possible.
#2. Small Gifts After Meals
Some companies stand out by offering small gifts for customers to bring home after every meal. For example, some high-end restaurants will bake small cakes that customers can take home with them. This is a great opportunity for you to further promote your company.
For example, if you give all of your customers some small cakes to take home, they’ll think about you the next time that they’re craving sweets. They might even have a friend or family member stop by the next day. This individual might try out your cake and love it so much that they’ll decide that they want to book a reservation as soon as possible to try out other things that you have to offer.
You can add fun promotional products with your presents. For example, you can have fun cards printed out that talk about the type of ingredients that are inside the cake. Some restaurants might even include a recipe. As we all know, recipes can last a lifetime. Whenever someone tries out your recipe, they’ll think of your restaurant. Or, you might want to include a bottle of water with the cake. Make sure that your logo is on that bottle of water.
#3. The Menu
Another fun thing that some restaurants do is that they’ll print out their menu and use it as one of their promotional products. Patrons that come to the restaurant will be able to bring that menu home when they leave. It’s kind of like a sentimental present. This works best if you’re serving a set menu. It’s also even better if the menu changes every season or every month. This way, your customers will be able to remember the different experiences that they’ve had with you whenever they look at the menu.
#4. Fun Shirts
If you’re a fun restaurant, you might want to make promotional products that are shirts. For one, everyone loves clothing. Two, if someone wears your shirts out, they’re basically a walking billboard of your restaurant.
Their friends and family members may ask them about the experience that I’ve had while dining with you. This could pique their curiosity and cause them to make a reservation as well.
Shirts are kind of a weird promotional product in the sense that it’s not something that you would usually give away after every meal. Instead, you might want to give you them away at charities or at certain events. You might even want to consider giving some of these shirts out to your customers on special holidays. It’s always a good idea to make returning customers feel special.
Have you noticed that pens always have a knack for disappearing? You could purchase a bunch of them and they could disappear within a week. A fun promotional product that you can make are pens with your logo on them. You can give these pens away or even leave them at the front for customers to take home.
The good thing about pens is that they will make their way around. People who have never heard of your restaurant might take a look at the logo and search you up. It’s a great way to reach customers that you otherwise wouldn’t be able to.
RPA Hawaii Can Create Perfect Promotional Products
If you’re ready to turn some of these ideas into reality, you’re going to need to find a company that produces high-quality promotional products. This is a lot harder than it sounds. It’s definitely difficult to find a company that will be able to meet your standards and expectations.
If you live in Hawaii, one of the companies that you should definitely check out is RPA Hawaii. This company has been locally owned and operated since 1984. They’ve produced many amazing promotional products for companies all over America. Check out their portfolio to see some of their past work. If you have some new ideas, you can also contact them to see what they can do for you. They might even be able to bring your idea to the next level!
So, what are you waiting for? Call RPA Hawaii today at 808-845-9399 or contact them online. The sooner that you get started, the quicker that you’ll be able to get the promotional products that you need to make your restaurant stand out.