Using Promotional Products To Market Your Business | Hawaii
Photo By Zeynur Babayev at Shutterstock
So, you’ve decided to give out some free promotional products to potential customers as part of your business strategy? Promotional products can be an excellent way to gain brand awareness and attract new customers or clients. It also makes consumers aware of the products and services you offer.
Promotional items can be given away free at trade fairs and events or from your business premises. You may also want to run a competition or loyalty program and offer customers merchandise with your logo on as a prize.
When choosing a promotional product, it’s crucial to ensure that it’s well thought out. Don’t just get your logo printed on a lot of random things. Choose one or two products that compliment your business and ensure that you choose a company that has good quality merchandise. Giving away cheaper items that no one is likely to use can have a detrimental effect and won’t give customers the best impression of your brand.
If you’re looking to have some promotional products printed, you may like to contact RPA Hawaii, who can help you create merchandise that’s right for your business. The company has a large selection of good quality products that you can have your business logo printed on. Whether you’re looking for pens, magnets, or something more creative like sunglasses, cookies, or games, they will help you find the perfect promotional product for your brand.
Which promotional products should I choose?
Promotional products can be used to market a wide range of businesses, including educational establishments, hotels, restaurants, cafes, or even online businesses. Which type of promotional product you choose will depend on the type of business you’re running, your target market, and what you’re aiming to achieve by giving out promotional items.
To be effective and attract new customers to your business, you’ll need to choose a promotional product that compliments your business, and that’s relevant. It needs to be relevant to your business’s products or services, and this will mean that they will be more likely to be used by customers. This will then encourage the customer to buy from your business in the future.
Don’t make the mistake of giving customers an item that’s disconnected from your business, or that’s a cheap or single-use item. If you do this, it’s guaranteed that the customer will throw your product away.
You should aim to give your potential customers a promotional product that’s useful to them. When you last went to a trade fair or convention, did you get any promotional products? Were any of these useful to you?
You’ll want to find a product that will make it home with the customer and be kept for at least a year.
Examples of promotional products
There are many tried and tested promotional products that can be used to promote almost any business.
T-shirts and Tote bags
One of the best promotional items is a t-shirt or tote bag. You can buy these items for your employees to wear at a trade fair or event and can also give them away as prizes. There’s a large selection of t-shirts available, including polo shirts or vest tops. T-shirts and tote bags offer your business a way to show off your logo and message to a new audience.
Just make sure that your t-shirt is attractive and well-designed, which means it’s more likely to be worn. Can you come up with a catchy slogan or beautiful image to go with your logo? Whenever someone wears your t-shirt or carries your tote bag, they will be viewed by people in the street.
It’s a good idea to invest in a t-shirt that’s made from soft fabric, is good quality, and features nice graphic design. This will help get the best results. If you’re choosing a Tote bag, this is likely to be a big winner. Tote bags are versatile and useful; they are also great for both men and women. You may choose a tote bag made from recycled materials as this will make it more environmentally-friendly.
Writing implements
Everyone needs things like pens, pencils, and highlighters, so giving these away free if they’re relevant to your business is a good idea. Most people use these on a daily basis, and pens are likely to be the most popular product.
It’s a good idea to find a pen that’s slightly more interesting than just a basic, cheap biro as this will help your business stand out. Choose a good quality pen as this will last longer and be more likely to be used often.
Mugs and Water bottles
You may also like to choose other items that are used by people daily, such as coffee mugs or water bottles. These can be used over and over again and are very popular. You could also give away beer glasses or shot glasses, if you’re running a bar, café, or nightclub.
Mugs are often the classic choice for so many businesses, and they are great as they appeal to men and women of all ages.
Other items
Many other niche items are small and will be used by customers. If you’re attending a festival during the summer, you could have your logo printed on sunglasses, as this is something people will use.
Restaurant owners may like to give away a spatula or other cooking implement to advertise their business. Book shops can hand out bookmarks. Choose something that’s relevant to your company and that your customers will love.
RPA Hawaii, Promotional Products
They have a large selection of good quality promotional items, and they can print your logo on the merchandise. You can buy their items in bulk, which will allow you to reach more potential customers. The company has been family-owned and operated since 1971 and has an excellent reputation!
Call today on 808-845-9399 to see what RPA Hawaii can do for your business.