Promotional products have a unique place in marketing campaigns. When used strategically, companies can improve both brand awareness and brand loyalty. Has your company used them in its marketing campaigns? We feature a wide selection of products that can be customized for your brand. You can rely on a myriad of products to get your business noticed so that you can build customer awareness of your products and services and increase your sales.
When you offer customers a special gift, even something simple like a magnet or pen, it reinforces their feeling of reciprocity. What does that mean? Well, when you offer a gift, it creates a sense of positivity. Customers then return the favor by thinking positively about your company. The psychology of gift-giving is a powerful driver behind promotional products campaigns. Using these products to create positive connections is the genesis for improving customer loyalty.
But that’s not all. Promotional products also help Hawaii businesses to spread the word about their brand. Even the simplest products can create more brand exposure for a business. Each time a customer uses the pen you gave them with your logo, it reinforces your brand image. Anyone who sees them using the pen also witnesses your logo, which can help you promote your brand.
Creating a Marketing Campaign
If you’re thinking of ordering promotional products from us, you may want to carefully consider your campaign and choose products that support your marketing goals or enhance your campaign in some way. When thinking about your goals, do you want to create more brand awareness, build brand loyalty, or increase sales of your products or services?
Many Hawaii businesses use promotional products on an ongoing basis. They may keep them on hand to offer customers routinely. On the other hand, some companies place special promotional product orders when they’re hosting a big event or attending a major event like a trade show or convention. As you consider your marketing campaign, you can find ways to include promotional items in your plan.
Best Ways to Use Promotional Items
Companies use promotional products in various ways. As mentioned, some businesses keep a pantry of products on hand. They might offer them to clients who visit for appointments or offer gifts to clients who renew contracts. Many products are easy to store. Companies can customize them and place orders for items that they store until they’re needed.
On the other hand, many businesses place orders for products in association with special events such as corporate events, trade shows, workshops, conventions, and community events. It’s always helpful to have a supply of promotional materials that you can offer to potential customers who express interest in your brand. The products serve as a tangible reminder of who your company is.
How to Customize Promotional Items
When you order your products from us, you can customize their design to include your business name, logo, and even basic contact information. Depending on the size of the product, your design can be even more elaborate. When you browse our website, you’ll see lots of samples that can inspire your own design. If you want to share a lot of information, you’ll want to choose the right product vehicle to help you convey it. We feature a wide selection of products to choose from.
What Are the Best Promotional Items?
Any promotional product is ideal if it helps your company achieve its goals. The key is to select products that you can customize effectively, that support your marketing goals, and that suit your budget. If you’re attending a large event and intend to give away a wide array of items, you might want to order a few different items. We feature products in different price ranges. Our selection is expansive. We feature products such as:
- Water bottles
- T-shirts / sweatshirts
- Tote bags
- Sports gear and more
If you’re attending a special event such as a formal corporate event, you might want to choose a more formal promotional gift such as an electronic product. Promotional items available from us help your Hawaii company to stand out from its competitors. When you give a high-quality gift, your brand is likely to be remembered.
Offer Something Useful
Customers are apt to remember a business that gives them something useful. That’s important, so when choosing your promotional products, always consider your target audience. Will they actually use the item you’re giving them? The more often the customer uses the item, the better the product works for building brand awareness. For instance, if you’re targeting young adults, you should opt for a product they’re going to use frequently like cell phone accessories.
Offer Something Fun
When choosing products, you might also want to opt for something fun, especially if you want to generate excitement about your brand. A desk calendar is useful, but not as fun as a new basketball. The nature of the event where you intend to offer these products may help you select them.
Consider Product Colors
As you prepare to place an order for promotional products, remember to consider the items’ colors. You can not only customize your product’s printed design, but you can choose items in colors that reflect your brand. The right colors can help you build brand awareness too!
Promotional products are a very helpful way to support your marketing campaigns and build brand awareness. Because RPA Hawaii offers such an expansive selection of products, you’ll be able to find items that suit your marketing budget. Contact us with your questions. Submitting your designs is easy and our customer support team is always here to help.