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Promotional items can do a lot to boost your brand. However, simply flooding your town with free promotional products is not enough. You need to be able to choose the right items to support your brand image and please your audience.
As a business owner, you are concerned about the return on your investment. You want to choose promotional products that your audience will want to use and keep longer. The longer your logo stays out there in front of everyone, the longer your message is getting out to the public. Taking the time to make good choices when you order your promotional items can mean the world to your business.
If you are having trouble choosing promotional items for your business, here are some things to consider before placing your next order.
Keep Your Objective Clear
You need to know exactly what you want to accomplish before you make an order for promotional products. If you are not sure, you could end up wasting a lot of money on items that your audience does not want.
Think about the outcome you want for your promotion. Some business owners may be wanting to announce the opening of a brand new business in their community. Others may be wanting to expand their business to a new demographic. Whatever you want your promotion to accomplish, you should stay focused on that in your mind while you are searching for the right items.
Once you know what you hope to accomplish, you will know whether to search for less expensive promotional items or look instead to high-end options. Remember, when you are looking for the right promotional product to send your message, cheapest is not always best.
Begin with the Popular Products
If you want to provide your audience with great promotional items that they will love, look to see what has worked for businesses in the past. There are some promotional products that always seem to go over well with a wide range of customers. If you want to score a home run with your next order of promotional products, consider some of the all-time favorites.
Some of the best choices for businesses of all kinds are wearables. Items like t-shirts, hats, and visors are always a hit with a diverse crowd. Almost everybody has a hat or t-shirt from a business that they continue to wear for years. Every time that person wears that item, everyone they encounter that day will see your logo. So, you want to try to find an attractive t-shirt or cap style that your customers will want to wear often.
The same is true for promotional drinkware. When you put your brand logo on a mug, tumbler, or insulated travel cup, you want it to be used. Make sure you invest in quality products from a reputable company, so you can get the most for your money.
Promotional tote bags, writing instruments, and calendars also make for long-lasting appeal. You should choose styles that will visually engage your audience, so they will want to carry their bags and display their calendars openly.
When you are looking for these and other items in Oahu, make sure you are looking at more than the price. When you started your business, you had a dream of what your brand would mean to people. Think of what kind of products your audience uses regularly when making your choice and make sure you are sending a message of quality when you distribute your promotional items.
Know Your Audience
The better you know your target audience, the more likely you are to choose promotional items that will please them. Learn all you can about them and their lives, so you can better understand what they want.
Consider factors about your target audience, like age, gender, job, and family size. Only by getting inside the lives of your audience will you be able to see what the best promotional products are for their lives. And you want your audience to love your items so much that they tell everyone they know about your brand.
For example, if you have an audience made mostly of women, you might want to think about what would appeal especially to them. Do most of them have children? You might want to choose items like t-shirts, tote bags, and unbreakable drinkware, that would fit into their lives perfectly. If your audience is mostly male, caps and t-shirts always work well, as do pens. If you have an audience filled with businessmen or students, you might also want to look at USB drives, writing instruments, and desk accessories for some terrific ideas.
Put Longevity at the Top of the List
When you are choosing items for your business, make sure you invest in products that will last. Cheap pens that run out of ink quickly and t-shirts that shrink to nothing will not be around long enough to get your message out to anyone. And they send a message to your audience that you don’t care enough to invest in something of quality. They might mistake that for the idea that your business is of poor quality, as well.
You want high-quality promotional products that will stand the test of time. Make sure when you choose your items that you are making an investment in a quality item that will be around for a long time. Instead of choosing the cheapest option, look into things a little further. You will get a higher return on your promotional investment if you look at the whole picture and choose items that your audience will keep and use regularly.
Measure Your Effectiveness
It is important that you track how well your promotional items work to further your brand. By using surveys, you can get a good idea of the effectiveness of your promotions. Find out how your customers learned of your business and whether any of your items were involved. Over time, you will be able to pinpoint the best options for your future promotions.
Contact us today at RPA Hawaii for more information about how our promotional items can help your business in Oahu.